Optimize for Business Outcomes
Become the Marketing Professional Companies Want to Keep
Marketing is a global skill. Yet too many marketers still operate locally, optimise to vanity metrics, and get paid a fraction of what their work is worth. This training sharpens how you think, how you are valued, and what you can earn, anywhere in the world.
Format
Live online only
Schedule
3 October 2026, 10 October 2026, 17 October 2026 and 24 October 2026
Outcome
Better judgement. Stronger earnings.
What you'll walk away with
The commercial thinking that turns marketers into keepers
- Think and report like a finance-literate marketer
- Master Google Ads and Meta Ads from foundation to advanced execution
- Work cross-functionally with product, sales, customer success and finance
- Position yourself for global, higher-paying opportunities
Cohort schedule
3 October 2026, 10 October 2026, 17 October 2026 and 24 October 2026
Why this training exists
Most marketers are under-valued
Not because they lack effort, but because they optimise to conversions instead of business outcomes, operate as if marketing were a local skill, and compete on price instead of value. Marketing works the same way in Lagos, Nairobi, Johannesburg, New York, London and Dubai. The professionals who understand that, and who can tie their work to revenue, get hired anywhere and set their own rates. The rest stay local and underpaid.
From
Conversion-chasing
To
Business-outcome thinking
Tie your marketing decisions to revenue, margin and commercial impact.
From
Local operator
To
Global professional
Build the judgement and standards that travel across markets and teams.
From
Competing on price
To
Owning your value
Get paid for commercial decision-making, not just platform execution.
Who this is for
Built for people who want to be indispensable
Click the one that feels closest to where you are right now. It will prefill the form below so the path feels more relevant, without adding an extra step.
Wherever you're starting from, you leave thinking like a professional companies fight to keep.
Curriculum
What You'll Learn
01Platform Mastery: Google Ads & Meta Ads˅
Build a practical command of both platforms, from account structure and campaign setup to measurement, optimisation and decision-making across different business models.
- Understand how campaign structure, objectives, audience signals and creative choices affect delivery and performance.
- Set up cleaner measurement foundations, including conversion tracking, attribution inputs and optimisation signals.
- Know when to use search, shopping, Performance Max, retargeting, prospecting and creative testing — and when not to.
02Optimising for Business Outcomes˅
Learn how to move beyond surface metrics and make marketing decisions that align with revenue, margin, pipeline quality and commercial priorities.
- Translate a company's business model into practical acquisition and retention priorities.
- Choose better optimisation targets by connecting channel performance to conversion quality and downstream value.
- Build campaign plans around business outcomes, not vanity metrics or platform defaults.
03Marketing Like a Finance Person˅
Develop the finance fluency that makes your work more trusted inside a business: unit economics, CAC, LTV, payback periods, contribution margin and scenario thinking.
- Read marketing performance through CAC, LTV, payback and contribution margin rather than just clicks and ROAS.
- Communicate trade-offs clearly when budgets, targets or channel mixes need to change.
- Report performance in a way that earns credibility with leadership, finance and founders.
04Working Cross-Functionally˅
Understand how stronger outcomes come from tighter collaboration with product, sales, customer success and finance — not from marketing working in isolation.
- Build better briefs, handoffs and feedback loops with teams that shape conversion quality and customer value.
- Use sales, product and customer insights to improve targeting, positioning and messaging.
- Spot operational issues that hurt performance even when the ads themselves are not the problem.
05Thinking Global˅
Learn the standards, positioning and communication habits that help marketers compete for higher-value roles, clients and opportunities across markets.
- Position your skill set around specialist value rather than generic marketing claims.
- Present your work with the clarity, structure and commercial language expected in international teams.
- Understand how to make your portfolio, communication and judgement travel across markets.
06AI as Leverage˅
Use AI as a serious assistant for research, ideation, analysis, reporting and workflow acceleration without outsourcing judgement or strategic thinking.
- Create faster workflows for research, copy iteration, insight extraction and reporting preparation.
- Use AI to increase depth and speed while keeping human judgement in the final decision.
- Build reusable operating habits that make you more productive without making your work generic.
Taught through real scenarios and case studies across industries, not theory.
About the trainer
Why I'm Qualified to Train You
Commercial credibility
Marvellous Esevbode (MBA) works as a Fractional CMO for international clients and operates across the US, UK, Canada, Africa and Europe. I work on the commercial side of growth, not just the channel side. That means budget decisions, offer pressure, acquisition efficiency, sales handoff, CRM flow and the numbers that tell you whether marketing is actually earning its keep.
My operating history covers SaaS, fintech, e-commerce, mobility and travel. I have owned $20M+ in marketing and ad budgets, driven $100M+ in attributable revenue, and worked across both in-house leadership and external advisory roles. I have led growth for a leading African travel booking platform, advised a UK travel company, managed Google Ads for New York-based and multi-market clients, and now run Fractional CMO work through Marvellous Performance.
One example. In a US and Canada B2B lead generation engagement, I stepped in as Fractional CMO and reorganised paid media, organic content, sales enablement and CRM automation around commercial return. ROAS moved from 0.67x to 6.11x. That is the level I teach from.
Fractional CMO
For US and UK client work
0.67x → 6.11x
ROAS on a B2B lead generation turnaround
100+ → 10
Campaigns consolidated in that turnaround
$255 → $69.86
Cost per subscription on US healthcare SaaS
$400k → $1.17M
Order value in 3 months for a US DTC brand
$20M+
In budgets owned
Teaching philosophy
I don't teach theory. I teach the exact thinking that took me from local operator to running marketing for brands across three continents, and I'll teach you to do the same.
The difference
This is not another course page
Built by a working operator
This is taught by someone doing the work in live accounts and growth teams, not selling a fantasy from the sidelines.
Shaped by real client scenarios
The examples, decisions and frameworks come from active commercial work across industries and markets.
Focused on earnings and outcomes
The point is not to collect a badge. The point is to become more valuable, more trusted and better paid.
Global in mindset and standard
You are being trained for work that travels across Lagos, London, New York, Johannesburg and beyond.
Pricing
Secure your seat
October 2026 Cohort
Payment options
Join the full live cohort from anywhere in the world. You get the same commercially focused training, the same depth, and the same outcome-driven curriculum without needing to travel.
Live online cohort
Online (Live)
Attend the live sessions from anywhere in the world.
$100
- Live sessions, not recordings
- Q&A with the trainer
Complete payment on the hosted checkout, pay in USD or switch to your local currency there, and we’ll send your confirmation email after payment is confirmed.
FAQ
Questions, answered
Is this for beginners?˅
Do I need prior experience?˅
Will there be a certificate?˅
Can my team attend as a group?˅
What if I miss a session?˅
When exactly are the classes?˅
Enrol
Join the October 2026 Cohort
Secure your live online seat and continue to Selar. You can pay in USD or switch to your local currency on Selar, and we’ll confirm your payment after checkout before sending your email confirmation.